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Top Three Use Cases for Event Streaming Media/Entertainment

We live in the age of the data revolution where modern organizations have the privilege of witnessing the latest, most powerful application architecture and data infrastructure solutions. These solutions provide all the answers modern businesses need to remain relevant and competitive in the overwhelmingly overcrowded corporate digital realm. Event streaming has become a huge innovation in today’s technology. 

More importantly, these innovative solutions have completely transformed the way enterprises, be it digital or traditional, handle data. There are endless benefits of harnessing the power of event streaming. However, to truly understand how it can benefit your organization, we must look at how event streaming media can be an excellent platform for building various strategies within your enterprise. 

Think of a specific business goal you wish to achieve, and then incorporate that goal into your company’s data management system. The result will be mind-bending – all your teams working as one via a single centralized system. Event streaming can make all that happen and more. 

To truly understand the potential of event streaming media in modern business, we must look at the most recent business use cases for insights on the best corporate practices. These practices can help you envision how shifting to a centralized event streaming solution makes sense for your enterprise support.

Event streaming helps take your business to the next level

Modern consumers demand customer-centric brands. They are constantly looking for the most innovative ways to interact with modern brands that provide unprecedented customer satisfaction and experience. 

Since all of that depends on the brand’s ability to handle both user and corporate data, the best way to transform your organization into a customer-centric, authoritative force is to create a centralized, strategic data platform within your organization. 

Event streaming is the perfect means to do that. Aside from significantly improving your data management, it can also help you stay on top of your customer service and customer relationship management. 

However, many businesses are struggling to make the essential transformation from one-off engineering initiatives into a fully centralized system. The following use cases for event streaming will provide answers on how to do that.

1. Event streaming helps conduct full business website clickstream and customer analysis

Modern businesses need to offer their consumers various ways to interact with their products and services. On the other hand, modern consumers are looking for customer-centric brands and innovative ways to interact with them. 

Since both businesses and consumers generate tons of data daily, it has become quite challenging to gather all of it and turn it into actionable insights for your enterprise. 

One of the best ways to achieve a complete view of customer data is to use a technology solution that allows enterprises to gain a more comprehensive insight into how customers interact with their websites and create more targeted, contextual, and personalized content for their prospects. 

The ability to fully analyze customer data and website clickstream can provide a business with valuable information on approaching customers. It allows you to identify the right type of content that will resonate with their needs and wants and provide solutions to real-life problems. 

Solutions such as Apache Kafka are perfect for such purposes. It helps businesses conduct both customer behavior and website clickstream analysis to get a better understanding of how to provide consumers with the right type of service or product in real-time, at an enterprise-grade scale. 

The ability to fully understand your customer, their behavior, and needs is a capability that can largely benefit your organization. It can improve your retail transactions, customer marketing, and stock management and enable inventory matching in real-time.

2. Event streaming drives digital transformation

Migrating your business processes and data to the cloud isn’t an option anymore – it’s a necessity. Nearly every modern business organization is engaged in updating core applications and technology infrastructure to answer the challenges of the digital age.  

Some are handling this digital transformation quite well, others not so much. You can still find many companies, from digital media to banking, that still use old mainframes and outdated technology, even as they add modernized online services and mobile apps to their service assortment. 

For businesses with legacy systems, enabling all systems for event streaming capabilities can be a solution for getting started with microservices. It can transform your business processes into real-time processing queries, lowering operating expenses and reducing loads on costly systems. 

The ability to integrate data from across various systems without the need to write code for each microservice can be a lifesaving solution for modern businesses of all sizes.

3. Event streaming helps create a unified business view

Getting all business processes under one roof is like a dream come true for modern enterprise businesses. As more cloud services, data platforms, and applications make their way into your organization, the need for additional data warehouses increases exponentially. 

Since the number of your disparate datasets is constantly growing, your business will suddenly face a new challenge – connecting and maintaining all these data silos to harness the full capacity of the data without disrupting other ongoing business processes. 

That’s why modern companies need a unified view of their business operations. Event streaming can help integrate multiple event types into a unified enterprise support data platform. It offers a few benefits such as:

  • The ability to develop enterprise-grade, AI, and machine learning-powered analytics applications.
  • Stay on top of event and security information management to gather all event data and logs generated by firewalls, networking devices, servers, and users.
  • Create real-time streams of regulatory data to create real-time reports and aggregate data from various sources to create batch processing and ETL queries of high-traffic data loads.

Conclusion

Event streaming media can help drive business value and give enterprises the critical ability to provide consumers with responsive services 24/7. It can help you increase revenue and customer loyalty, manage data in real-time, improve customer experience, and save resources, all the while making your organization more agile and flexible. 

All these reasons should be enough to convince you that investing in event streaming solutions makes the most sense for your enterprise.

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