The Benefits of Pub-Sub Messaging for AI and ML Apps

When new technology becomes available to the broader public, there is always a race to tap into the hype and profit from it. The novelty aspect of it all adds to its prestige and popularity, making it far easier to market. 

App developers are always on the lookout for new tech-related novelties they can build their app around. The first one to turn a tech novelty into an app and make it actually work usually reaps the greatest benefits. 

Recently, we’ve seen more and more AI-powered apps on the market. Let’s take a look at this trend a bit more closely. 

AI and Machine Learning Apps & Messaging

While AI isn’t a new concept for the general public, we’re only discovering how we can make use of it in everyday lives. To be 100% frank, AI and machine learning have yet to reach their peak, but this initial stage is still going strong. 

Functionally, we have a few common types of AI-powered and machine learning apps: 

  • Chatbots
  • Virtual assistants
  • Voice-powered apps
  • Automation apps
  • Etc.

We’re still finding ways to use this technology, which is still being developed as a whole. When it comes to developing AI-powered apps with ease, most developers like to focus on the hard part, which is the core app functionality and the purchase premade functionalities for other, more standard options for their app. 

As a part of almost every application, we have a messaging system that can serve different purposes with its life cycle. There always needs to be a way for publishers to communicate with users within the app itself. This is why we’re going to talk about a way to resolve this issue by using a not so new but very effective approach, Pub-Sub messaging.

What is Pub-Sub Messaging?

Most modern app developers use a specific development approach that makes it easier to develop complex cloud apps. Most of them build their apps by developing individual building blocks, each of which carries its functionality, and combining them into an app. These are usually distributed apps meaning they are designed to service multiple clients.

Pub-sub messaging systems are implemented to reach every user regardless of which individual block they are currently using. This is an asynchronous messaging system that can distribute real-time messages to users subscribed to a topic. This subscription messaging model has three different options developers can use to reach out to users:

  • One to many
  • Many to one
  • Many to many

It works wonders for event-driven architectures, or it can be used to decouple applications to increase scalability and overall performance. The fact that it works asynchronously allows more flexibility – meaning that you can push messages to different parts of the system. Unlike its cousin, message queuing, it distributes messages in real-time with little to no queuing. This makes it lightweight and fast, which are two characteristics that developers value.  

Pub-sub messaging is crucial for most apps and can help achieve their goals and provide a better service to its users. 

What’s Pandio’s Role in All This?

As you know, our main focus is on providing distributed messaging systems built using Apache Pulsar. Now, Pandio can provide a robust but easy to use distributed messaging system which consists of streams, queues, and pub/sub messaging approaches.

Don’t let the combined approach fool you; the pub-sub messaging system, which is a part of this blend, is as powerful as any other similar messaging system. The only difference is that it comes as a part of a messaging package. The option to use queue messaging and streams adds an additional layer of functionality that might come in handy throughout your app’s life cycle

There are additional advantages here – getting prebuilt messaging systems saves time and money. The messaging system offered by Pandio provides developers with specific benefits: 

  • AI-ready
  • Reduced complexity
  • Performance
  • Proven 3rd party benchmarks
  • Ease of use
  • Future proof
  • Growing community

As you can see, this is a ready-to-go in-app messaging solution which is suitable for most AI and machine learning oriented apps. It is easy to implement and has a large community that you can turn to when you need help. One thing that stands out there is the 3rd party benchmarking, which ensures smooth integration and little to no bugs once it has been implemented. 

If you are interested in growing your user base, you’ll need to ensure that there is an interaction between you as a publisher and the users. There isn’t a better way to do it than using the pub-sub system. 


Well, that wasn’t very easy to explain, but we tried to keep it as straightforward as possible. If you are unsure about the terminology used here or need a more in-depth explanation of how these messaging services work, please drop us a line, and we’ll help you out. 

Pub-sub messaging services might not be cutting edge, but what they lack in novelty, they make up for in terms of efficiency. They are easy to implement and not too expensive to get access to. Furthermore, they are charged according to the volume of messages you use monthly, so the costs are easily calculated and controlled. 

We hope this article helped you understand the concept of pub-sub messaging as it can be crucial for the success of newly developed apps.

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